The Site Ranks for Humans, Not Yet for AI

Per-Page AI-Readiness Scores

Dimension Analysis

Structural (avg 22.4/25): The site's strongest dimension. Long-form content on key pages, H2/H3 hierarchy used consistently, and data tables on pricing page. The homepage is the outlier with shorter content and fewer lists.

Trust (avg 9.0/25 - Critical Gap): The site's weakest dimension and the primary AI citation blocker. No named authoritative citations (medical journals, named dermatologists, studies). No expert quotes. Statistics are present (unit ranges, dollar amounts) but framed as proprietary knowledge rather than cited external facts. AI systems deprioritize content that doesn't reference verifiable sources.

Expertise (avg 20.1/25): Strong. Technical medical aesthetic vocabulary used appropriately (frontalis muscle, levator palpebrae, botulinum toxin type A, BOTOX/Dysport/Xeomin distinction). Unique original pricing framework for Miami. Minor gap: no original research, proprietary data, or named expert contributors.

Readability (avg 17.6/25): Good writing quality and plain language accessibility. The /best-botox-miami page lacks a clear direct answer in the first 150 words. No named author across any page - content attributed to "Miami Botox Guide" organization rather than a credentialed individual.

What AI Crawlers See

Schema Priority Order for Implementation

Based on Merlino schema IP: Q&A (hours) > FAQPage (1-3 days) > Organization + @id > Service. For a guide site (not a direct business): Organization with knowsAbout first, then FAQPage on all content pages, then speakable.

Is the Brand Being Cited?

Note: 42% overlap exists between ChatGPT/Perplexity/Claude/Gemini citations. Full platform coverage requires testing across minimum 2 platforms. Automated tracking via dataforseo-llm-mentions skill provides ongoing monitoring.

Ranked by AI Citation Impact

• 1

  Add Named Author Entity with Credentials

  Every page attributes content to "Miami Botox Guide" (organization). Add a named author - ideally a licensed aesthetician or medical professional - with Person schema including hasCredential, alumniOf, and knowsAbout. This directly lifts the authoritative_level feature from 0 to 3 on the trust dimension. The /best-botox-miami and /natural-botox-miami pages discuss provider credentials extensively but have none themselves. Named authorship is the single highest-trust signal for AI citation platforms. Target pages: all five content guides.

  Impact

  Critical
• 2

  Add Cited External Sources to Key Pages

  Trust dimension averages 9/25 because cite_sources_level scores 0-1 across all pages. The content cites unit ranges and costs as internally-known facts rather than referencing ASDS (American Society of Dermatologic Surgery), AAD (American Academy of Dermatology), Allergan prescribing information, or JAMA Dermatology studies. Add 2-3 named external citations per key page, linked. This lifts cite_sources_level to 3 and can add 5-7 points to the trust dimension. Target: /natural-botox-miami (cite BOTOX prescribing info for unit ranges), /botox-cost-miami (cite ASDS practice survey for pricing data), /best-botox-miami (cite Florida DOH licensing requirements).

  Impact

  Critical
• 3

  Deploy Organization Schema with knowsAbout on Homepage

  Homepage has only WebSite schema - no Organization, no @id linking to Knowledge Graph, no knowsAbout array. Implement Organization schema with: @id (GMB CID or KG link), name, url, description, sameAs (minimum 5 resolvable URLs), and knowsAbout array ["botox", "cosmetic botulinum toxin", "facial aesthetics", "Miami medical aesthetics", "neuromodulator injections", "wrinkle prevention"]. This is the primary mechanism by which AI systems identify what the entity is an authority on. Without knowsAbout, AI platforms cannot categorize the site as a topical expert.

  Impact

  Critical
• 4

  Add speakable Property to Answer Sections

  No speakable selectors exist on any page. The /natural-botox-miami and /botox-cost-miami pages have dense, extractable answer content. Add speakable with cssSelector pointing to the People Also Ask answer sections and the pricing table. This signals to AI crawlers which passages are the canonical citation targets. Priority: cost page (pricing data is highest-intent AI extraction target) and natural-botox page (direct answers to "how many units for natural results" are directly citeable).

  Impact

  High
• 5

  Fix mainEntityOfPage URL on /botox-cost-miami Schema

  The Article schema on /botox-cost-miami sets mainEntityOfPage to "https://miami-botox-guide.vercel.app/botox-cost-miami" - an old domain variant that does not resolve. This creates an entity resolution mismatch: the schema claims to be about a different URL than the current one. Update to "https://miami-botox.vercel.app/botox-cost-miami". This is a 5-minute fix with significant trust signal cleanup impact for AI crawlers validating entity integrity.

  Impact

  Medium

Who Is Getting Cited Instead

Full competitive citation mapping requires DataForSEO LLM Mentions API subscription. The above reflects manual testing during audit. Automated monitoring recommended for 30-day citation tracking baseline.

What the Research Actually Says

AI Crawler Demand Signals

Bot-404 mining identifies URLs that AI crawlers (GPTBot, PerplexityBot, ClaudeBot, anthropic-ai, cohere-ai) requested but received 404 responses. Each AI crawler 404 represents a content gap: the AI platform expected content there based on its training data or link graph, but it doesn't exist. This is among the highest-signal content gap intelligence available.

To activate this step: Provide nginx access logs or Cloudflare Analytics bot traffic exports. For this Vercel-hosted site, check Vercel Analytics > Bot traffic for 404 patterns from known AI user agents. Use the bot-404-demand-mining skill once log access is available.